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Fade by sb cafe

Updated 2026-07-05 · 2,533 reviewed · 419 listed · Scored from 259 Google reviews · How we rank ›

4.9(259) 86 composite score See reviews on Google ✓ Verified
Specialty CoffeeBrunch & All-Day Dining CafesDessert & Bakery CafesAesthetic / Instagrammable CafesPet-Friendly CafesStudy & Work-Friendly Cafes (WiFi/Laptop)Halal / Muslim-Friendly Cafes
Fade by sb cafe
Services
Specialty Coffee, Brunch & All-Day Dining Cafes, Dessert & Bakery Cafes
Reviews
259

What recent reviews say

Fade by SB moved to a larger Section 16 location and draws crowds for specialty coffee sourced from The Hub roastery and inventive cakes like yogurt slice and chocolate banana with yogurt cream. Despite packed afternoons and occasional slow service, the team (owners Sam and Bernie plus staff) keep the atmosphere cosy and welcoming, making repeat visits inevitable for most.

Recent shift: Relocation from PJ New Town to larger Lorong Universiti venue in Section 16 (within last few weeks); expanded capacity and refreshed space while maintaining original quality, though peak-hour queues persist.

Praised for
  • excellent bakes and pastries
  • quality coffee with good flavour
  • cosy and spacious new venue
  • friendly and attentive staff
  • strong demand and loyal customer base
Watch-outs
  • long wait times for seating and orders
  • inconsistent table service ordering
good-coffee-qualitycozy-ambianceinstagrammable-decorfriendly-staffslow-servicenoisy-crowdedgenerous-portionsgreat-desserts
Best for: coffee enthusiasts and cake lovers willing to queue for quality; Instagram-conscious visitors
Think twice if: you have low patience for queues; tables fill fast especially Friday afternoons and weekday mornings

Strengths

  • specialty coffee with mellow, rich flavour
  • creative and technical baked goods (yogurt slice, jackfruit cake)
  • cosy, music-filled atmosphere with strong air conditioning
  • owners Sam and Bernie known for genuine hospitality

Worth knowing

  • Coffee sourced from The Hub roastery
  • Owners named Sam and Bernie
  • Signature drinks: Iced Moo, Houjicha
  • Cakes mentioned: Yogurt Slice RM20, Pineapple Tart RM19, Jackfruit Cake RM21, Chocolate Banana RM20, Banana Apple RM22
  • Jazz music and strong air conditioning
  • Recently relocated from PJ New Town to larger Lorong Universiti space
  • Location near mosque; Friday afternoon prayer times affect availability

What reviews say by service

Specialty Coffee
Coffee beans from The Hub roastery praised for mellow, rich flavour; Houjicha and iced drinks consistently mentioned as standouts
Dessert & Bakery Cafes
Bakes and pastries described as excellent and addictive; specific praise for technical execution (crispy outside, soft inside cookies; layered cakes with complementary creams)
Study & Work-Friendly Cafes (WiFi/Laptop)
Strong air conditioning, jazz music, and cosy atmosphere attract repeat visits; crowding and waits on weekday mornings noted as drawback
Aesthetic / Instagrammable Cafes
Spacious new venue and cosy vibe draw positive comment; full house even on weekday mornings suggests high visual appeal
Halal / Muslim-Friendly Cafes
Location near mosque noted in advice about Friday prayer timings; no explicit halal certification mentioned in reviews

How it compares

  • Rated 4.9 against a 4.36 average across the 328 specialty coffee businesses listed here.
  • Has more Google reviews than 52% of the businesses in this directory.

How we scored this

How We Rank
Star rating 90
Review volume 100
Review recency 100
Review sentiment 70
Profile completeness 75
Verification 30

Rating breakdown

5
244
4
11
3
3
2
1
1
0

Common questions

How long should I expect to wait for a table?
Weekday mornings and afternoons are packed; one reviewer waited 30 minutes for a table and a further 35 minutes for a drink and pastry. Avoid Friday afternoons due to mosque prayer times nearby.
What coffee beans does Fade by SB use?
Their website states coffee comes from The Hub roastery. Reviewers note it has a mellow, rich flavour.
What are signature items to order?
The Iced Moo, Houjicha, and baked goods are consistently mentioned. Recent cakes include Chocolate Banana (RM20), Jackfruit Cake (RM21), and Yogurt Slice (RM20).

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Last updated 2026-07-05